Each brand has a logo, but few can claim an impression as Vans can with the checkerboard.
Born in Southern California and presented on the international scene by legendary lazy Jeff Spicoli, the iconic pattern is now synonymous with the pervasive Vans lifestyle of The Vans. To bring the world-renowned print to the streets and to the top gear, Vans presents the Era Pro checkerboard, featuring a high-shot, performance-driven on-camera icon. Original era.
As the first silhouette designed by skateboarders for skateboarding, the creation of Era Pro began when skate legend Tony Alva associated with Vans by adding a padded collar and a coverall heel to the original Authentic to create Era. Fast forward 40 years and Era is fully designed with Vans Pro Classics specifications, offering UltraCush HD high performance reinforcement soles, Pro Vulc construction for better boardfeel and durable Duracap rubber reinforcements. The Era Pro is still timeless, combining two icons into a modern day classic.
The Era Pro joins a growing list of heavy Pro Classics, now available in a range of Checkerboard styles, including the Sk8-Hi Pro, the Old Skool Pro and the Slip-On Pro. Supported by the living legend Jason Dill and emerging style master Rowan Zorilla it is clear that the future of Checkerboard will be just as radous as the past.